Boots Parenting Club
Bringing up baby
Navyblue recently relaunched the all-giggling, all gurgling microsite for Boots Parenting Club. Features of the new interactive online service include dedicated parent and parent-to-be sections, monthly surveys, topical news, and detailed parenting advice articles. The parent-friendly microsite reinforces Boots’ position as friendly, accessible childcare experts. This is Navyblue’s latest collaboration with Boots, following work for Boots Health Club, the Boots Gillette Fusion micro-site, and the Get Out There summer campaign.