theBathroom.info
One-stop for the smallest room in the house
www.thebathroom.info is a consumer oriented online brand, designed for Ideal Standard by the Navyblue digital team. A strong communication tool, the site provides advice and information on all aspects of bathrooms.
It is a showroom directory and source of inspiration allowing the visitor to plan their bathroom project, be it a minor improvement or a major overhaul. Additionally, the site carries the online magazine 'Soak'. A combination of key editorial features, directories and other tools, presenting a rich and inspiring portal engaging users with a magazine/lifestyle feel drawing them into the site. An easy to use Content Management System keeps the home page fresh and dynamic encouraging consumer return visits.