MTV

Promoting the brand through ‘word of mouse’

As one of the most irreverent and distinctive youth brands in the world, MTV seeks constantly to develop and maintain its cutting edge reputation. With this in mind, from a solid strategic platform Navyblue created a series of online games and interactive brand identity devices which capture the essence of the brand.Appealing to teenage audiences, three highly successful solutions reinforce the fun, rebellious and interactive nature of the MTV website. Deliberately created to be small enough to download easily by visitors and emailed to friends, the games are a tongue-in-cheek swipe at media culture.Fun, funky and ever so slightly addictive the games help spread the MTV culture through ‘word of mouse’.