Inspiring Brands

Scottish Courage - a fluid presentation

The leading brewer and distributor in the UK and one of the biggest in Europe, Scottish Courage encompasses S&N's beer businesses in the UK and Ireland. Supplying licensed pubs, clubs, restaurant and hotel on-trade and the take-home market with household names such as John Smith, McEwan's, Courage, Kronenbourg, Newcastle Brown and Strongbow. When Scottish Courage sought to implement an interactive presentation tool to be used by their sales force, they turned to Navyblue.

Aimed at increasing the volume of liquid bought by new and existing customers, the Navyblue digital team designed, developed and built interactive presentation tools for two initiatives each capable of being run on stand-alone computers using data input from members of the sales force and performing calculations and offers as appropriate.

Supported by print communications pieces, both the 'Liquids In' and 'volume drive initiative' interactive presentation tools have proved very successful and have been taken forward into a new phase evolving from stand alone application to a centralised system with dynamic content and reporting.