Miller Homes
Miller Homes Website
Miller Homes, a division of Miller Group, has several regions throughout the UK linked by a data delivery and management system. Navyblue digital team utilised this data feed to propagate information on the Miller Homes website. Incorporating a full search facility and interactive development plans, the website automatically updates weekly to show visitors current availability of individual houses, prices and information about specific plots and developments. The site has been further enhanced by a visitor registration and profiling system which allows users to select specific criteria that match their home buying needs. An electronic Customer Relationship Management module automatically emails profiled users as soon as a new development that matches their needs is uploaded to the website allowing Miller Homes to email HTML newsletters to them identifying special offers and further information. Research shows that one in five buyers of a new Miller home had previously registered on the Miller website, a revenue stream worth in the region of £60million.