Chelsea FC Money

Navyblue is the colour

Premiership champions Chelsea FC and their commercial partners Origen FS, launched a new financial service for Blues supporters in 2006. As part of the marketing strategy, Navyblue was asked to develop ideas for a direct mail campaign which connected strongly with the target audience.

So, using our extensive experience in the sports sector, we devised a campaign which tapped into fans’ passion and loyalty. Copy was as important as design – Chelsea brand values were expressed through accessible language and direct, no-nonsense product messages.

Hard on the heels of the successful launch, Origen FS came back to us for follow-up Chelsea Money projects.