New Balance

Balancing the new line

Thanks to projects such as Ellesse, the Euro 2008 bid, Rangers FC and London's 2012 campaign, Navyblue is establishing a substantial track record in the sports sector.

It was this experience, plus our expertise in catalogue production that attracted sportswear company, New Balance.

Based in Boston, USA, but with its UK operations centred in Cheshire, the company has become one of the leaders in its field over recent years.   

No coincidence that it turned to another leader to design and deliver its footwear and sports apparel catalogues.

New Balance has built its success on 'doing the right thing' - its principles include product excellence, social cohesion and retaining a domestic manufacturing base.

We made sure that the catalogues we created reflected those values, and on a practical level, we made sure that we would live up to our own high standards by continuing to deliver on time and on brand.

As a result, our relationship with new balance is growing and in early 2006 we began work on campaigns for specific product lines. Our full-scale involvement means the company is making use of all of our disciplines - print, 3D (including point-of-sale) and digital.