Hilton Group plc

Reporting diversity

Balancing the perception of the Hilton Group as a hotel group, Navyblue sought to illustrate the reality of the diversity of their business interests in the annual report.

With interests as varied as gaming, betting and health clubs, as well as hotels around the world, Navyblue developed the common thread - people, the human element. Incorporating quotes, facts, figures and even trivia, the report illustrates the Hilton experience whilst reflecting the breadth and size of the group expressed by the people who represent it.