GF Smith

An Original approach

Navyblue created the first print promotion designed outside of the US for one of world's finest paper manufacturers, Strathmore Papers in association with their European distributor GF Smith.

The brief to create 'a stunning piece of print that would appeal to designers and act as a permanent guide for specifying paper' inspired the book 'ORIGINAL?' which questions the very nature of the originality that designers strive for.A combination of quotes and powerful photographic imagery reveal striking parallels between objects of nature and manmade designs.

Featuring inspiring images and innovative design, the book demonstrates paper working with print using a variety of grades, colours and weights. 'ORIGINAL?' was launched to designers, art directors, printers and publishers across Europe.