Atishoo

A nose for business

Sophisticated, stylish, chic – that was the brand profile women’s designer handkerchief producer Atishoo were after.

We were on board from the earliest days, asked to create a logo and packaging that would establish a clear identity as soon as Atishoo’s products hit the market. Modern, confident and unashamedly feminine, these high-quality fashion handkerchiefs demanded real panache and a clear understanding of the main target audience.

For the Atishoo logo, our final concept evoked a 1950s glamour feel, with a free-flowing signature-style script, and feminine pink colour palette. Our packaging was equally ‘ladylike’ – a simple, luxurious box with a colour-coded drawer and a white satin ribbon pull that opened to reveal the sumptuous handkerchiefs.

Launched in 2006, the Atishoo range is already proving an international hit. The company name is being dropped in the most-knowing style blogs and appearing in high-profile women's magazines. Even five’s Make Me a Supermodel features them.